Gold award for Half-Price Weekends at the Marketing Society Star Awards | ScottishPower
Flipping the Switch: ScottishPower take gold award at the Marketing Society Star Awards
ScottishPower’s Flipping the Switch campaign won the Gold Award in the Retail and Hospitality Sector category at the 2025 Marketing Society Star awards, held in Glasgow on the 12th June1. The Marketing Society Star awards celebrate innovation and recognise campaigns that achieve results.
Developed in partnership with Union Group and Carat, the campaign invited customers to take control of their energy habits, reduce peak-time demand, and use energy at greener times. The campaign addressed customer anxiety about household costs in a meaningful way by offering financial relief, while raising awareness that shifting electricity use to off-peak times can help to balance the demand on the grid and make the most of renewable energy.
Our sign-up process made it easy for customers to participate, with over £4 million saved by customers since the launch of Half-Price Weekends2. Judges praised the campaign for its ability to connect with customers on both emotional and practical levels: restoring trust while driving real behavioural change.
A word from our Sales and Marketing Director
Reflecting on the win, Mark Bowen, Sales and Marketing Director at ScottishPower, shared:
We’re delighted to have won this award for our Flipping the Switch campaign. The campaign aimed to help our customers save money while showing that ScottishPower is a company that listens, innovates, and genuinely helps people. It’s great to have that recognised by the Marketing Society.
Congratulations to the entire ScottishPower team on this well-deserved recognition!
What are Half-Price Weekends?
Our Half-Price Weekend events3 are part of our new Power Saver service. Once you’ve registered for Power Saver, you can automatically enjoy half-price on your electricity4 unit rate every Saturday and Sunday between 11am and 4pm.
By shifting some of your electricity use to off-peak times, you’ll be helping to balance the demand on the grid and make the most of renewable energy. And of course, any electricity you use between these times will be half-price!
So why not join over 385,000 customers already taking part? Since we introduced Half-Price Weekends, our customers have collectively saved over £4 million4 on their energy bills!
1
Accurate as of 9th July 2025. See https://starawards.marketingsociety.com/results/
2
Savings figure based on the accumulated savings calculated for all registered customers who participated in Half-Price Weekend events that took place from 16th November 2024. Accurate as of 25th June 2025.
3
Electricity used will be charged at your normal unit rate and you will later have your bill credited for the energy you used. The credit is calculated as half of your electricity unit rate (excluding VAT) and will show as ‘Power Saver Credit’ on your bill or statement. Your daily standing charge will be paid at your normal rate. See Terms and Conditions.
4
To be part of Half-Price Weekend vents, you must be an electricity customer with a communicating smart meter and consent to sharing half-hourly readings with us. Exclusions apply. See Terms and Conditions.
Last updated: 4 August 2025