George Clarke joins ScottishPower as our Greener Living Ambassador
George Clarke
The Great Green Challenge
Greener living can sound straightforward, then real life gets in the way.
That’s why George Clarke is joining ScottishPower as Greener Living Ambassador, launching The Great Green Challenge, a year-long initiative focused on real homes, real routines, and challenging the myths that can sometimes slow down progress.
Meet George Clarke, ScottishPower’s new Greener Living Ambassador
At ScottishPower we’ve teamed up with architect and TV presenter George Clarke to tackle the myths around greener living that stop households taking action.
George is coming on board with ScottishPower as our Greener Living Ambassador, through The Great Green Challenge, launching this month and running throughout 2026.
"It’s a real privilege to be part of the ScottishPower team and I’m proud to be taking on the role as your Greener Living Ambassador. With the Great Green Challenge ahead, it’s going to be an exciting year working together and I can’t wait to get started.”
– George Clarke, Architect and TV Presenter
Why greener living still feels out of reach
ScottishPower commissioned new research to understand what’s really getting in the way. The headline is clear: two in three Brits (67%) say greener living still feels out of reach.
For many, it comes down to two things. The perceived cost of green technology, and confusion around energy tariffs. The good intentions are there, but the confidence and clarity to act is not.
Cost sits right at the centre of it. Two-thirds of Brits (67%) say installing green technology is too expensive. Almost half (49%) don’t believe energy efficiency measures will actually reduce their bills.
When it feels expensive and overwhelming, the default is delay. Four in ten (41%) say they would rather wait until their boiler breaks before considering a greener replacement.
“Over the next year, I’ll be travelling the country with ScottishPower busting myths – in real homes, with real communities, and with real families. It’s not about changing everything overnight, it’s showing that those small, practical steps can add up to make a real difference – for your home, your bills, and your future too.”
– George Clarke, Architect and TV Presenter
The myths we’re tackling, without the noise
When we say “myths”, we mean the stories and assumptions that build up over time. A headline you half remember. Something you heard from a friend. A worry that makes you pause.
The Great Green Challenge is about cutting through that, calmly and clearly.
What is The Great Green Challenge
The Great Green Challenge is a year-long initiative designed to test the myths that are stopping households from taking action.
It will focus on real homes and everyday routines, exploring what’s true, what’s outdated and what may have been exaggerated.
It won’t ask people to change everything at once. The aim is to break things down into practical steps households can take with confidence, backed by evidence people can trust.
“Over the next year, our focus together is on giving people straightforward guidance and reliable information, busting myths and helping them understand the options available and the real benefits these changes can bring. Greener living shouldn’t feel out of reach – we’re here to change that.”
– Andrew Ward, Chief Executive of ScottishPower’s Customer Business
That’s the gap we want to close. Clearer information. More confidence. A better sense of where to start.
What happens next
As part of the Great Green Challenge, over the next year, George will be travelling the country with ScottishPower, busting myths in real homes, with real communities, and with real families. It’s not about perfection. It’s about progress that feels realistic.
Follow along on Instagram
Follow @scottishpowercustomers on Instagram for updates from The Great Green Challenge as it unfolds.
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The research was conducted by Censuswide, among a sample of 2,000 nationally representative UK consumers (aged 18+). The data was collected between 20.02.2026 - 23.02.2026 Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.
Last updated: 17 March 2026