Over two thirds of people think greener living is out of reach1
Architect and TV presenter George Clarke is working with ScottishPower as our Greener Living Ambassador to help answer a simple question: is greener living actually worth it in real homes, with real budgets?
Across Great Britain, many households aren’t convinced. Two thirds of people say greener living still feels out of reach — often because of cost, or uncertainty about what actually works. George’s role is to cut through that.
Over two thirds of people think greener living is out of reach1
Architect and TV presenter George Clarke is working with ScottishPower as our Greener Living Ambassador to help answer a simple question: is greener living actually worth it in real homes, with real budgets?
Across Great Britain, many households aren’t convinced. Two thirds of people say greener living still feels out of reach — often because of cost, or uncertainty about what actually works. George’s role is to cut through that.
George Clarke takes on the Great Green Challenge
As ScottishPower’s Greener Living Ambassador, George is taking on the Great Green Challenge - a year-long mission to cut through the confusion, bust the myths and show what greener living looks like in real homes, not picture-perfect ones. He’ll explore:
what’s genuinely worth your time and money with greener living
what’s over-hyped (and what isn’t)
how small everyday changes could make homes greener, simpler to run and more affordable.
Watch our video to see how George launched the Challenge at ScottishPower’s Whitelee windfarm, the UK’s largest windfarm.
George Clarke takes on the Great Green Challenge
As ScottishPower’s Greener Living Ambassador, George is taking on the Great Green Challenge - a year-long mission to cut through the confusion, bust the myths and show what greener living looks like in real homes, not picture-perfect ones. He’ll explore:
what’s genuinely worth your time and money with greener living
what’s over-hyped (and what isn’t)
how small everyday changes could make homes greener, simpler to run and more affordable.
Watch our video to see how George launched the Challenge at ScottishPower’s Whitelee windfarm, the UK’s largest windfarm.
1
Research conducted by Censuswide among a sample of 2,000 nationally representative UK consumers (aged 18+), between 20th February 2026 and 23rd February 2026.